Watching legacy media companies try to keep up with today’s consumer is like watching a bunch of old school buses chase Formula One cars around a track. The cars are moving at Mach speed, making hairpin turns on a dime. The buses lumber along, too afraid to accelerate into the corners, lest they tip over. They only catch a fleeting glimpse of the rocketing cars when they’re lapped. 

In reality, though, most media companies aren’t even trying to match the pace of their audience anymore. They’re simply racing the other buses, using the same old models, old philosophies, and old tools to gain an extra inch. They’re happy being alongside the speedy racecars for a minute – during a major election year or the Olympics – only to watch them disappear again.  

Looking Through the Windshield

But all that’s about to change. Advances in data, technology, and tools can now give forward-thinking media companies not only an edge on their competitors, but a real chance to get ahead of today’s elusive consumer. 

Armed with these advancements, Tenetic was created to give media companies a 21st-century engine under their hood. By reimagining how audience data is collected, combined, and instrumented, Tenetic gives media executives and their commercial teams the fuel to compete for audiences and ad dollars at lightning speed.  

 Leaving the Past in the Dust 

Old school audience insights services are simply too slow and small-scale for today’s world. Data collected twice a year can’t keep up with rapidly changing consumer sentiment, economic and sociopolitical gyrations, or the constant parade of emerging brands and products. Meanwhile, tiny and often insufficient sample sizes in local markets or hard-to-reach audience segments lead to woefully inaccurate, if not useless, information. The purveyors of these traditional services know it. They’re just tethered to decades-old methodologies they can’t abandon. 

Tenetic was born free of that baggage. We started with a blank sheet of paper, working backward from what today’s media companies most need and how today’s consumer really behaves. From there, we scoured the globe for the best datasets, the best technology, and the best people to bring it all together.  We gather large-scale, always-on, forward-looking attitudinal and behavioral consumer data, use cutting-edge A.I. to uncover the most critical insights, and deliver it all in ways that make our customers’ lives as easy as possible. 

Tenetic is here to help media companies lap the field.